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THE MISSION
The mission of Go Before You Show® is simple -- to affect social awareness and create long term change by making people aware of the fact that they should see a doctor early in their pregnancy in order to help them have a healthy baby. This is done by encouraging people to remember to Go Before You Show®... to see a doctor early if they are pregnant or think they might be pregnant. THE PURPOSE BEHIND THE CAMPAIGN The purpose of Go Before You Show® is to have the idea of seeing a doctor early become engrained and automatic. Additional benefits are communicated such as why it is important to see a doctor early, services that may be available and financial assistance pregnant women may be eligible for. These are all included in longer format pieces that easily allow for the additional content that can be customized for your community. |
AN EFFECTIVE BRANDED PROGRAM FOR COMMUNITIES IN YOUR AREA WITH:
• High pregnancy rates • Pre-term births • Low number of pregnant women visiting their doctor in their 1st trimester • Elevated elective inductions • High cesarean sections done before the 39 week gestation |
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